Executive Summary by Site
Each card shows Canada-only Search Console performance for May 1-31, 2026. The percentage badge compares May 2026 with the same month last year, May 1-31, 2025.
Canada clicks rose 29% year over year and impressions rose 55%. Location pages and Shopify/editorial content are contributing, but CTR and average position need attention versus last year.
The site has not been rebuilt yet. Canada clicks are roughly flat year over year, while impressions more than doubled. The Fiberon vs Trex guide, homepage, TimberTech guide, glass railing guide, and composite hub are the core rebuild planning assets.
Both have more impressions but weaker position/CTR signals. The opportunity is not more pages first; it is sharper local snippets and stronger intent matching.
The old site was infected and casino/hack traffic remains in GSC history. The new Astro launch should be judged by clean Canada/local queries over the next 2-4 weeks.
Canada-First Performance
These charts use Canada-filtered GSC data. This better matches the actual service and sales markets than all-country totals.
May clicks by site
Year-over-year movement
Portfolio Table
Primary KPI table. Position is average Google ranking position, where lower is better.
| Site | Canada Clicks | YoY | Canada Impr. | CTR | Avg. Pos. | Readout |
|---|
Site-Level Insights
Each card combines GSC numbers, top visible demand, page winners, and the practical action for June.
Google Business Profile Check
Business Profile Manager currently shows 10 business profiles, 9 verified, 1 unverified, 4 Google updates, 1 suspended, 1 temporarily closed, and 1 permanently closed profile.
Profile health
| Profile / group | Status | Action |
|---|---|---|
| Composite Deck Shop locations | Verified group | Keep location pages aligned with GBP names, addresses, and local content. |
| Delta Decks Vaughan | Verified | Use reviews and project proof to support local deck-builder queries. |
| Kawartha Deck Builders | Verified | Fresh review activity is strong; improve organic snippets for Peterborough/Kawartha terms. |
| Ottawa Deck Builders | Verified | After site relaunch, keep NAP and website URL consistent with the clean Astro site. |
| Newmarket / closed legacy profiles | Suspended / closed | Decide whether they are intentionally retained, then clean up or document them so they do not confuse reporting. |
| Google updates | 4 pending updates | Review and approve/reject updates so Google does not rewrite critical business facts unnoticed. |
Recent review signals
- Kawartha Deck BuildersNew 5-star review 3 days ago; owner reply was visible yesterday.
- Composite Deck Shop Vaughan / Decks TorontoMultiple recent 5-star reviews within the last 1-6 weeks, with owner replies visible.
- Delta DecksRecent 5-star review around 5 weeks ago; owner response visible.
- Composite Deck Shop London5-star review around 5 weeks ago; owner response visible within the last week.
GBP reporting gap
This pass confirms profile status and review operations. It does not include full GBP performance metrics such as calls, direction requests, website clicks, or profile views because those were not exported in this pass.
June Action Plan
Short list of the highest-leverage next moves based on the May data.
1. Ottawa Deck Builders recovery monitoring
Submit the clean Astro sitemap, remove stale sitemap entries, inspect core URLs, and keep casino/spam URLs as 404/410. Watch Canada-only performance weekly until contaminated history decays.
2. DecksToronto rebuild planning
DecksToronto has not been rebuilt yet. Protect high-performing educational pages and redirect product/purchase intent toward Composite Deck Shop. Do not rebuild the old encyclopedia one-for-one.
3. Composite Deck Shop local expansion
Push the pages already winning: homepage, Peterborough, Vaughan/Toronto, London/Barrie, and high-performing Shopify articles. Add stronger internal links to commercial collections.
4. GBP cleanup sprint
Resolve Google updates, document closed/suspended legacy profiles, keep replying to reviews, and align GBP names/addresses with website location pages.